Monday, July 16, 2007

This is not what you think.

photo.jpg
Source: Flickr


Last week, I get this package in the mail. I open it up and I see this book. At first glance, it was kind of freaky. I thought to myself...."when did I write a book. I don't remember writing this but I could have, I guess". Then, I opened up the pages and they were just blank pages. A local office equipment supply company had sent me this book. Needless to say, this got my attention. I opened it up and read the inside sleeves which was personalized for me.

I'm not a marketing guru but I thought this was an innovative approach to get me to notice this company. I did call the representative who sent me this book and told him that I thought this was very cool. The bad news is that I didn't purchase the copier he was selling. Too bad, if he was selling camera equipment I would have bought everything he had to sell.

Finally, about three years ago I started writing a book called "Click This". It should be out on the bookshelves in about thirty years or so.



No comments: