Sunday, July 29, 2007

Sugar Free Cookes

Being on a low carb diet means no sugar. If you're into cookies and ice cream it's pretty much a shock to the system to go without. Carol found these sugar free cookies which are delicious considering there is no sugar in them. Last night, I was eating some of these cookies and on the back of the package was the background story on how these cookies came to be.

These cookies were invented to solve a problem for its founder. The founder has diabetes and created recipes that he could eat. Started off developing a recipe for a sugar free cone and then later developed sugar free cookies. Now, you can find these cookies in just about any store.

As I was reading more on this company, I came across something that I thought was interesting.

Joseph's Cookies is a socially Responsible Company that offers lifetime employment for its dedicated Team Members....

This company has two things going for it.

  1. The creator was also a user of his product. The passion shows up in the result.
  2. Employees are stakeholders. The passion shows up in the result.

I'm sure there are other products that are just as good - maybe. I don't think I'll try them because I like what's behind the product. This company has soul.

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