Question: How many times during a day do you use the word "Innovation"?
I use it often. Why is that? I notice other people do it too. The word "Innovation" just rolls off the tongue. It's smoooooth!
Innovation is a drug that we're all addicted to. Once get a taste of it we have to have more. Whether or not we're doing it -- we know that we should be doing it. Companies like Apple, Amazon, Adobe, and Google just to name a few have set the benchmark. These companies are Innovation factories. I'm sure these companies have had more failures than successes when it comes to Innovating. Remember Apple in the 90's. Does anyone remember the Apple Newton. I do. In fact, I still have mine. It still works. It was a huge failure for Apple. In fact, it failed FAST.
Amazon just released a device called "Kindle". It's an electronic book. I purchased one for my wife for Christmas. It still hasn't shipped. The early reviews are mixed. I wonder if Amazon expected this. Were they expecting a home run? Don't know. They're taking a risk.
I would be willing to bet that the majority of companies don't have the capital and resources of companies like Amazon, Apple, Google, Adobe, etc. We struggle too with this at the company I work for. Never a shortage of ideas. The challenge is getting those ideas off the shelves.
In future posts, I'm going to share my ideas on how to get those ideas off the shelf.
